The internet is all about making life easy for those who make use of it. It is very evident in today’s world as everything has been made easy by it. You can now consult with a good Magento eCommerce agency from the comfort of your bed while drinking tea or coffee. Despite what you see now, using the internet was not always easy not until search engines came into play. Try to imagine looking for a not too popular brand on the internet without the aid of search engines. Search engines made the idea behind the internet realized. With the aid of search engines, you look up the name of a particular eCommerce development company and you’ll find results related to it. These results are not just shoved in your face or thrown at you. No, they well arranged according to how they meet up to requirements. By requirements, I mean how relevant they are to the words you searched for.
It is in this regard that most website operators always design their website in relation to the requirements of search engines. This is what is usually termed search engine optimization or SEO as the case may be. Like I said earlier, these results are given based on their relatedness to what you’re looking for. One of the requirements is the presence of quality content on your website. Content in terms of SEO is all that engages your web visitors whenever they surf your website. By that, I mean that content includes the images contained in your website, the write-ups, the videos, etc. Most individuals tend to see content as just the write-ups but it is more than that. Despite all the other requirements, content is considered the backbone of SEO.
How is Content the Backbone of SEO?
Sit back while I give you concrete reasons for the same.
Content sells out the idea
This is one reason why you should look at content in all its totality. I always tell web designers and operators that everything contained on a webpage should be communicating the message or idea behind that page. This is because that is what content is and should do. Despite all your marketing campaign, there will still be some “doubting Thomas’s” who will still be having second thoughts. With good content, however, you will be able to reassure them that they are in the right place.
Content engages your audience
If there was a reason why search engines hold quality content in high regard then it is because of the fact that it is what your web visitors will be presented with whenever they visit your website. This will even support my initial point of saying that content sells out the idea behind what you are promoting. The write-ups, pictures, videos and even white spaces all have major roles to play in keeping your web visitors engaged whenever they visit your website.
Content influences your conversion rate
This is very obvious that some individuals may either not be satisfied with your marketing campaign. They need extra reassurance. Quality content will go a long way in reassuring them that you mean what you say and that you are a professional. This, in turn, will go a long way in influencing the rate at which people will take the call to action. It will also affect the rate at which people will use the back button whenever they visit your website. Too many visits to a page is an indication that the particular page has quality content and this may help you get rankings in search engines.
Quality content reaffirms your backlinks
Unless you want to use black hat SEO techniques, there is no way you can skip the need for quality content. One reason why backlinks especially external backlinks are rated highly is that you can control what appears on your website but you can only influence but not control what appears on another website other than your own. One sure way of influencing it is to generate unique and quality content. No blogger will allow you guest blog on his or her blog using poor or mediocre content. Considering the value search engines place on backlinks for ranking websites, it will do you good to generate strong and proper backlinks. This is something you can do through quality content.
Content is so important that a marketing strategy was coined from it (content marketing). It is the foundation for everything on the internet as it is a point where web visitors can find their solution after numerous clicks. It is virtually everywhere on your website from your landing page down to your homepage. It is important that you treat it with high regards because despite its SEO impact it is also good for the growth of your website.
JAN